silhouette embodies the raw strength and untamed spirit of the sea, while its outstretched wings—like banners caught in the w
silhouette embodies the raw strength and untamed spirit of the sea, while its outstretched wings—like banners caught in the w
Fernando Zenteno with a background in Hotel & Tourism and over 25 years of experience, he specialize in cruise industry development, destination marketing, and port tourism strategy across Mexico’s Pacific coast.
He currently serve as President of the Mexican Riviera & Baja Cruise Ship Route Board, leading destination alliances between Ensenada, Cabo, Mazatlán, and Vallarta. his career includes senior advisory roles with the tourism boards of Sinaloa and Baja Sur, as well as representing the Mazatlán Grand Aquarium as Cruise Industry Advisor & Ambassador.
Throughout his career, he worked closely with government agencies, private investors, and port operators to enhance cruise logistics, infrastructure, advertisement, hospitality integration, and sustainable tourism growth. Also support cruise supply chain initiatives through partnerships like Café Azul in Mexican Pacific and provide development consulting for ports, marinas, , helipads and Base Operator (FBO) facilities via ECOPORTS.
In addition, contribuye to the aerial tourism sector as Chief Commercial Officer of Fly Cabo & Baja Air, offering premium charter and emergency services for high-end travelers.
